The Mobile Commerce Revolution

The Mobile Commerce Revolution

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Your Definitive Guide to Profiting from Mobile Commerce With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, ita€™s not enough to build an app. You need to know how mobile is transforming your customersa€™ behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobilea€” from startups to the worlda€™s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through a€œLittle Dataa€: qualitative studies to physically observe behavior Grasp purchase attribution: why people buyBusiness Success in a Wireless World Tim Hayden, Tom Webster. Figure 5.1 The opening navigation for Amazona#39;s PriceCheck application for iPhone. Note thefour methodsa user mayuse to searchfor an item: Type It, Scan It (UPC codes), anbsp;...

Title:The Mobile Commerce Revolution
Author: Tim Hayden, Tom Webster
Publisher:Que Publishing - 2014-09-30

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