Seven Principles of WOM and Buzz Marketing
Chapter 7 Principle 6: Launch a WOM Campaign aDid you hear about the Sears specials this week, Helen?a Kimberly said on the other side of the line. aKenmore vacuum cleaners are 40 percent off! Kenmore is a good brand name, you know.
| Title | : | Seven Principles of WOM and Buzz Marketing |
| Author | : | Panos Mourdoukoutas, George J. Siomkos |
| Publisher | : | Springer Science & Business Media - 2009 |
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