Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

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Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business a€œgenome, a€ or DNAa€”your companya€™s unique position in todaya€™s market based on strengths, challenges, industry trends, and other factorsa€”match it to that of a successful company in another industry, then model your own decisions on those of the matching company.How could that experience be grafted onto the existing interior of Jiffy Lubea#39;s stores to create a killer app? ... the waiting area and billing procedures: its customer process for an oil change incorporated the proactive reminder systems of a computerized hair salon or dentist, the loyalty benefits of ... Jiffy Lube went beyond differentiating itself as a comfortable place to wait for auto maintenance to a watering.


Title:Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
Author: Andrea Kates
Publisher:McGraw Hill Professional - 2011-11-04
ISBN-13:

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