Digital Analytics Primer
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readersafrom new practitioners to experienced executivesawho want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.... online marketing function, including creating, defining, managing, strategizing, and delegating the work required to advertise to current and potential customers, for example, all digital traffic from promotional or coupon codes entered online.
| Title | : | Digital Analytics Primer |
| Author | : | Judah Phillips |
| Publisher | : | FT Press - 2013-10-11 |
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