An Introduction to Market & Social Research

An Introduction to Market & Social Research

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Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, qAn Introduction to Market and Social Researchq is essential to students and anyone looking for guidance to managing research. Published with the Market Research SocietyFull of bite-sized chunks of information, with lots of practical examples, aquot;An Introduction to Market and Social Researchaquot; is essential to students and anyone looking for guidance to managing research.


Title:An Introduction to Market & Social Research
Author: Karen Adams, Ian Brace
Publisher:Kogan Page Publishers - 2006
ISBN-13:

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